Serving Meath, Dublin & Ireland
Email marketing is one of the only channels that consumers consent to receive. Its rapid deployment, coupled with the immediacy of email, mean’s you can see results almost instantly. Segmentation enables very precise targeting and messaging.
Email marketing is one of the only channels that consumers consent to receive.
Email list segmentation works fantastically when you gain information about your subscribers. We find using this tactic leads to improved engagement rates.
Creative and copy are vital to getting cut-through a crowded inbox. We bring creativity to pre-headers, subject lines and email copy ensures high open rates.
Email Engagement is the measure of how your subscribed contacts interact with your email campaigns. We create emails that evoke emotion and connect with contacts.
Technical steps need to be taken in order to ensure deliverability, including domain authentication, IP allocation, maintaining clean lists and perfecting the opt-in process.
The following crucial metrics should be tracked for your email campaign: Open rate, click through rate, conversion rate, bounce rate, spam complaints and unsubscribes.
A/B Split Tests
A/B split tests are run to compare how two variations of the one campaign perform. The resulting data is then used to maximising opens, clicks and conversions.
Our Email Marketing services include the following:
- Domain authorisation
- IP allocation
- Content & creative
- Permission marketing
- Transactional emails
- A/B Split Testing
The Email Marketing Cycle involves sending relevant messages according to the position of the contact in the Customer Lifecycle. This means tracking your customers and sending emails that are likely to be of interest to them at the most at that specific moment.